Hi Paul, yes its self starting and by reversing the armature inserted into the loops it will reverse. The other way to reverse it is to change the magnet to a North Pole, the one in there is a South Pole. The motor actually generates as it passes the opposite pole because only one side of the coil is used to propel it. The commutation only turns on one side, as the other passes it generates. If you notice I installed a LED on the armature and it is connected where it will not turn on by the battery, but but the back EMF.
Don